Undoubtedly, social media has become a part of our daily life. It’s shifted from being just a website that was used to merely talk and share, to a platform where the better half of our overall interaction with friends and family happens.
This makes it not only a viable option to reach out to your target audience but in fact one of the most effective and cost efficient methods to market your brand and products.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The key is to engage specific audiences by regularly publishing content that would keep them coming back.
Once you are able to maintain considerable attention on your social media platforms, your approval of products and opinion on them increases in value, thereby increasing brand reliability and increasing traffic via sharing of content by the community.
Paying attention to the feedback of your audience, analysing market trends and matching them with appropriate suggestions and know-how alone can generate significant traffic.
Eventually this traffic that you are generating becomes an excellent opportunity to market your products, while still developing the brand and keeping the potential buyers engaged.
Where do I begin?
Now that we have established just how effective social media marketing is, where should we begin? Just like anything else in a business, consider the social media marketing as a project or campaign as the marketing executives like to call it.
We’ve all heard the saying “failing to plan is planning to fail” and there isn’t a need to emphasize just how crucial it is to plan before starting any campaign.
Setting up realisting goals is very important, without a target you’d be spreading your resources too thin and likely won’t see the best results. So set up specific goals you expect your campaign to achieve and focus on them.
Marketing requires creativity and innovation making the field highly dynamic and ever changing, so it’s likely what worked in your last campaign may not work on this one.
A through research and analysis of the latest available tools is required to ensure the best use of the marketing budget.
Analyze your target audience
One of the most important features of digital marketing compared to traditional marketing is that Traditional marketing tries to cater to a wide audience hoping that some interested customers may stumble on it and generate leads, however Digital marketing tends to focus on specific audiences and cater to them in order to increase the conversion rates and thus making it more cost efficient.
There are various tools that the social media platforms offer in order to help you access your audience and help you narrow down to the most efficient groups. This is an ongoing process however you will need some knowledge to get started.
Now that you have created a framework for your marketing campaign by planning, analyzing and researching your target audience, it brings us to the next stage of creating a strategy for the campaign.
Most prominent social media platforms to run marketing campaigns are:
- Social networking: Such as Facebook, Quora, LinkedIn, Google+.
- Microblogging: Twitter, Tumblr.
- Photo sharing: Instagram, Snapchat, Pinterest.
- Video sharing: YouTube, Facebook Live, Twitch.
Start by setting up profiles on these platforms. Following are some strategies to enhance the quality of the posts and the campaign overall.
1. Personalize experience for your visitors
This feature encourages loyalty in customers as tools can be configured to remember what the customer last bought or browsed and show them personalized suggestions when they revisit your site, sometimes a simple greeting with the customers name can make them feel home and thus help in retaining customers.
2. Socialize with the community
Though the primary motive for any kind of marketing campaign is to drive traffic, bear in mind that we are working on a social media platform and generic ads on such sites are in abundance. When you post interactive content to engage the viewers, the campaign is more likely to increase drive.
Instead of posting the paragraphs of text that most users just skip try to create posts that capture the viewer’s attention.
For instance, ask them feedback about the last video you posted or your latest product, perhaps a poll on the packaging cover design of your new launch etc.
3. Diversify the type of posts
Talking about interacting with the audience, a diversity in the type of posts can go a long way in capturing the attention of the viewers.
Use funny videos or images, polls, podcasts, etc to keep the audience interested and make them explore more about your company.
If your posts can make the user curious they are more likely to visit your website for further information thus leading into your sales funnel.
4. Create profiles on the relevant channels
Social media platforms have seen tremendous success and though the top platforms generally hold their ranks there are several rising alternatives.
Keep an eye for such buzzing platforms and if they are relevant to your business, it’s worthwhile to establish your business profile on it. This increases brand visibility and adds to the traffic.
5. Tell your story
Interaction with the audience, especially via contents featuring company news and behind the scene story of the product making process or posting sneak peek of products before a major launch event online is something that can capture the attention of the audience for a long term especially if they find it interesting, they would keep coming back for more and act as brand advocates.
6. Use automated Chatbots
Chatbots integrate with the various social media platforms and they can also be used on your website.
These chatbots can be easily configured to answer customer queries, engage customers on certain action triggers, such as suggesting to help purchase a product or offering assistance with its features when the client has spent a certain amount of time looking at something. They can prove very helpful in transitioning a visitor to a customer.
7. Track and adjust your marketing strategy
Though it is crucial to stick to a plan that was created at the start of a campaign, sometimes due to the fast evolving nature of the social media marketing environment there is a need to constantly review the analytics and reconsider your priorities and if needed update your strategy to ensure efficacy of the campaign. Social media marketing platforms have excellent tools for such analysis and they produce simple reports to suggest actions.
ConclusionSocial Media marketing is a highly effective and efficient platform for marketing, especially when combined with proper research of analytics and fine tuned implementation of the campaigns or other tools in use.
if you start it now, it can can be unbearable for you. If faster results are your primary motive, then get assistance from a pro; at GoFindaPro, we have a team of expert Digital Marketers who have years of experience setting up and maintaining campaigns for hundreds of clients globally.
Check out our portfolio by visiting https://gofindapro.com/ .