FAQs
How often do I need to publish blog posts or create new content?
The answer to this question is quite simple. You need to update your content as soon as you can generate fresh and good content. Search engines rank your website as you upload the content. So make sure you do this in the best possible and cost-efficient way. Try GOFINDAPRO and see the difference.
What's better, short or long-form content? How do I get people to read our content?
This depends totally on your objective. First, figure out for which platform you are writing. Short content works best on social media platforms where the audience lives in the air, and you have to be up to the point straight, while long content is preferred for searches where user to destined to get to you.
What is SEO?
Search engine optimization (SEO) is the process of practising on-site and off-site tactics to help get the content presented by a search engine. If done well, SEO practice increases the quantity and the quality of your web traffic.
Why is SEO important?
Most website traffic is generated by the search, and those that come by way of search have a greater degree of commercial intent than most other channels. SEO helps in getting quality traffic to your website.
What is local SEO?
Local SEO is the process of optimizing the online properties to generate traffic from location-based searches. It helps businesses promote their products and services to local customers.
What are keywords?
Keywords are the words and phrases searchers use, usually with search engines to find relevant webpages, images, videos, or any kind of information when looking for any product services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.
What determines search engine rankings?
Experts generally suggest rankings are based on relevance and authority, but the factors that determine them are many, and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.
How do I get mentioned and linked to on other websites?
There are three most efficient ways to do so –
- Generate mentions and link-worthy content
- Try to grab the guest posting opportunities on influential websites
- Connect to influencers of your fields and try to establish a relation
What is PPC?
PPC stands for pay-per-click. It’s a way of generating Inorganic web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however, numerous channels like Facebook now offer PPC ad models.
How do I differentiate my brand?
You can differentiate your brand by adding value to it. The more valuable your brand seems to the customer, the more healthy your marketing campaign is.
What does Google Analytics do for me?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions.
What is native advertising?
Native advertising is a well-known form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because
(1) it’s not ignored like display ads are.
(2) it’s not filtered by ad blockers.
What is inbound marketing?
Inbound marketing is centered on attracting customers through relevant and helpful content. Inbound Marketing does not struggle for potential customers.
What is conversion rate optimization?
Conversion rate optimization is the process of increasing the rate of conversion of potential customers from your digital media platforms. It can be your website, application or social media platforms.
What is interactive content?
Content that helps you to connect with your audience on digital platforms is called interactive Content. It plays an important role in your CRO. To have a better CRO, you must have interactive content.
Why is social media important?
Marketing and Lead generation processes have evolved a lot during this Pandemic. Social media platforms and online shopping are the new go-to markets for customers. To get a better reach among the customers, you need to create a brand on various social media platforms.
Which social media channels should I use?
Instagram, Facebook, YouTube, Linked In, Pinterest are some intensively used social media platforms nowadays.
How can I control my brand on social media?
Your brand is in the control of the audience. You cannot practically control your brand on social media, though you can add values by responding to the questions and queries of the customers.
Should social media be done exclusively by the marketing department?
Yes, you can have a team of individuals to create and manage your brand awareness on social media platforms.
What is personal branding?
Personal Branding is the process of marketing yourself as a professional using online and offline tactics. Nowadays, personal branding plays an important role in hiring professionals.
Is email marketing still effective?
As we know, “OLD IS GOLD”. Email is still one of the most trusted, popular, reliable source of marketing.
Should I buy an email list to get started?
No, It is better to not involve yourself in SPAM business. Most e-mail service providers don’t allow you to use purchased lists.
What is a call to action?
Call to action or CTA is a prompt that instructs the viewer to take a fixed action. Some quick examples of CTA are – BUY NOW, GET DEMO CLASSES, CALL etc,