It’s fascinating how much effect a simple logo can have, sometimes that alone becomes the selling point. How is it that by just looking at a logo we somehow feel assured of the quality of the product though we probably have used the product before. This trust and positive expectations are inspired by the brand, which comes with maintaining proper quality in products and after sales service and though this alone sufficed perhaps until the traditional marketing era, however now interaction and maintaining a harmonious relation with the consumer base is equally important.
Engaging the community regularly through social media and digital platforms is almost necessary now as consumers prefer to know the products before making a purchase decision. In this digital era, this research is mainly done on the internet. Keeping the community posted about the plans of a business, upcoming promotions, or product launches can go a long way in creating demand for the products. What can further use this to leverage the brand value?
Importance of Brand
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding determines how people perceive your brand, it can drive new business and increase company reputation. A company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
Your brand distinguishes you from the competitors as your brand awareness grows. People know what to expect based on your business experience the community has had over your trading. Your brand is created to accurately reflect who you are as a company and how you want to be viewed.
There are several tools that a business has to engage in order to develop their brand including advertising, customer service, promotional merchandise, Digital and Social media marketing.
Influence of Marketing on Brand and Brand on Sales
We have established the significance of branding and the many benefits it has for your business. Growing a brand takes time as it acts as a repository of all the good will your business accumulates over the course of its cycle, the trust you inspired, the quality that you have invested in your products and the care you provided to build a relation between your customer support and your consumers.
In order to engage a wider group of audience and to cover new grounds to increase the business footprint, you need to deploy the various marketing techniques. Marketing a brand can be costly but if done effectively it may trigger a compounding effect, whereby marketing for the brand increases the reach of the brand and in turn the brand drives more consumers your way; thus in conjunction they have the potential to significantly boost your business growth. And so investing in your brand marketing is one of the best investments you can make.
What is Digital Marketing?
Digital Marketing is to make use of the various digital marketing platforms to market your product and drive sales via driving trafic to your online store or to your website to further increase product awareness. Some of the prominent methods of Digital marketing are
1) Search Engine Marketing: Optimizing your website to rise higher in search engine rankings for specific keywords to increase website traffic.
2) Content Marketing: Building a regular audience to visit your website regularly by providing information on products to educate and become a reliable and up-to-date source of data.
3) Social Media Marketing: Actively indulging your target audience through the social media platforms by providing regular updates and inspiring content so as to gain recommendations.
4) Mobile marketing: Advertising your products or services through in-app ads in related applications or via SMS or MMS. Mobile phones are constantly in people’s attention zone so it only makes perfect opportunity for advertising.
5) Pay-per-click: Probably the closest to traditional marketing services here you pay the search engine to endorse your brand above all other search results. Most search engines have a dedicated spaces at the top of the search result screen for paid listings.
Digital Marketing vs Traditional Marketing
Since we now realize that marketing your brand can trigger a compounding effect and leverage your sales numbers, we need to analyze the cost. Combining all possible means to market your brand is obviously the best route to see the top numbers but this can have a major impact on your budget and sometimes it may even be an inefficient use of funds. Any business would like to see higher profit margins unless there is some neche need to grow the brand at any cost. However assuming a normal scenario profit is what drives a business and the lower the cost, the higher the profit margin. So to make efficient use of your resources we need to compare the best possible route to maximize the brand reach.
Two types, the conventional marketing strategy or digital marketing, may largely categorize the most common ways to expand the brand. We all have met conventional media outlets in our lives that help us finally find things that will grab our eyes once and for all. They do not appeal to our current interest, that is why others are ignored.. Still, the advertiser pays the advertising marketing agency we have challenging to look at.
The traditional marketing approach aims to show their products to a wide range of audiences in the hopes of attracting any interested customers, but this can be very costly if the conversion rate is low. Some methods, such as handing out free samples, can significantly impact the cost of the examples given out to people who have no interest in the product.
Digital marketing, on the other hand, works based on analytics-driven data collected based on the analysis of your consumer base; It is extremely cost-effective because it only targets people who are actually interested in or exploring the goods you’re selling.
Displaying your offers or even samples to such consumers can boost your conversion rate and the people researching your products can endorse your brand.
Investing in growing your brand is undeniably important as it has major benefits that can help grow your business overall especially overtime. It acts like a repository of all the goodwill you generate during the lifecycle of your business and your product line which inturn inspires trust in your company and can even create an excellent platform for future product launches.
Clearly Digital marketing paired with the traditional approach is the best method to market your brand but when it comes to cost efficiency, digital marketing is the way to go. Pick any major brand and upon very little research you would realize how much they are inclining towards the digital platforms over the traditional methods, especially when covering international grounds.
GoFindaPro can help you establish a firm digital marketing campaign and also build a sales funnel to complement that plan. We offer all kinds of solutions from developing your brand logo from scratch and marketing it digitally through the latest and most efficient strategies. Know more about our Digital marketing services at https://gofindapro.com/